- Free shippingOn orders over $10
- Made in the USABottled right here on home turf
- Jake Paul testedEvery formula is tested on Jake first
- Ships worldwideInternational shipping available
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Find your scent
Pick one. Get it in every format.
The full W Original routine
3 productsFresh mint, lemon, green apple peel
The full Fresh Ice routine
3 productsFreshwater springs, coastal bergamot
The full Deep Woods routine
3 productsMountain citrus, crisp alpine air
The full Wave Breaker routine
3 productsCoconut water, island vanilla bean
Only the good stuff made it out
Knocked out.
Made without
- Parabens
- Phthalates
- Artificial dyes
- Harsh sulfates
Questions? Answered.
Everything you want to know about W, in one place.
What is W?
W is a men's personal care brand founded by Jake Paul. We make antiperspirant and aluminum-free deodorant, body spray and hydrating body wash with vitamin-infused formulas that are made to smell great and work harder. The name is short for win.
Who founded W?
Pro boxer and entrepreneur Jake Paul founded W in 2024. Every formula is tested on Jake first, through real training days, before it gets to you.
What scents does W come in?
The core lineup is W Original (fresh mint, lemon, green apple peel), Fresh Ice (freshwater springs, coastal bergamot), Deep Woods (mountain citrus, crisp alpine air) and Wave Breaker (coconut water, island vanilla bean). Newer drops include Bamboo Burst and Paul Reserve.
What are W products made without?
W products are made without parabens, phthalates, harsh sulfates and artificial dyes, and they are never tested on animals.
Where are W products made?
W products are made in the USA.
Does W make an aluminum-free deodorant?
Yes. W makes an antiperspirant deodorant for sweat and odor protection, and an aluminum-free deodorant for odor protection without aluminum. Shop deodorant
Which W product should I start with?
Pick your scent, then build the routine: deodorant for all-day protection, body spray for scent on the go, and body wash to start the day. The Find your scent picker on this page adds all three in one tap.
Is shipping free?
Yes. Orders over $10 ship free on getw.com.
Does W ship internationally?
Yes. W now ships worldwide. See international shipping details